About Me
My Stack
This is a glimpse into the platforms I use to architect scalable growth systems. While these are some of the most recognized tools in analytics, automation, acquisition, and optimization, my real strength lies in how I connect them. I adapt to any stack, extend capabilities beyond defaults, and build solutions that align with your growth model — not just your toolset.
Hover to explore how I deploy each one to drive real business outcomes.
I architect full-funnel tracking systems that give you clean, real-time visibility into performance, attribution, and revenue outcomes. From server-side pipelines to multi-touch models, I eliminate data blind spots and fix attribution at the source, ensuring every growth decision is based on truth, not assumptions.
Core System Components:
▶ GA4 & PostHog advanced tracking – Event-level behavior mapping, predictive audiences, and privacy-first analytics that reveal user intent and friction across the funnel.
▶ Server-side GTM & custom data layers – Ad blocker–resistant, first-party compliant tracking architectures that ensure signal integrity across platforms.
▶ Multi-touch attribution models – Integrations across Keitaro, Segment, and CRM platforms to expose true ROI drivers and revenue-contributing journeys.
I build SEO infrastructures that go far beyond rankings, aligning technical foundations, content systems, and structured data to drive sustainable, compounding growth. My work turns organic traffic into a predictable acquisition channel by fixing what’s broken, surfacing what’s missing, and ensuring content and performance align with business goals.
Core System Components:
▶ Technical SEO audits & fixes – Resolving crawl issues, indexation errors, and Core Web Vitals problems that block performance and slow down site health.
▶ Schema, structured data & NLP optimization – Boosting rich result visibility, improving semantic clarity, and leveraging content entities for featured snippet gains.
▶ Content strategy & optimization – Mapping high-value keyword gaps, auditing existing assets, and driving rank growth through measurable, strategic content improvements.
I build scalable paid acquisition systems that align strategy, segmentation, and attribution from the first click to final conversion. My approach blends precision audience targeting, channel-specific creative logic, and performance-focused tracking to deliver high-ROI campaigns, not just impressions. I don’t just launch ads, I architect acquisition engines that adapt and optimize as they scale.
Core System Components:
▶ Google Ads, Meta, LinkedIn & X Ads – Multi-platform campaign architecture, audience segmentation, bidding frameworks, and full-funnel optimization.
▶ Crypto & Web3 advertising – Performance-driven campaigns across Brave, Coinzilla, TradingView, and blockchain-native platforms, including custom tracking setups and fraud filtering.
▶ Landing page & conversion tracking alignment – Ensuring ad campaigns connect cleanly to tracking infrastructure and post-click flows, so every result can be measured and improved.
I build lifecycle systems that combine CRM logic, marketing automation, and sales enablement into one seamless growth engine. My work transforms scattered tools and workflows into fully integrated systems that react to user behavior, personalize experiences at scale, and accelerate pipeline velocity. From lead scoring to triggered journeys, I ensure automation serves revenue, not just engagement.
Core System Components:
▶ HubSpot, Customer.io & Zapier integrations – Building end-to-end automation for lead capture, nurture, and handoff across marketing and sales workflows.
▶ Behavior-based automation – Triggering campaigns, CRM actions, or audience segmentation based on actual user behavior, not static rules.
▶ Lead scoring & segmentation – Designing scoring logic and audience rules to prioritize high-fit leads and route them into the right lifecycle path.
I design conversion systems that turn behavioral data into growth levers, combining experimentation, analytics, and journey-level insight to drive measurable improvements across key funnels. From A/B testing infrastructure to form optimization and session diagnostics, I don’t guess what works, I validate, refine, and scale it.
Core System Components:
▶ A/B testing & performance experiments – Running structured tests via VWO, PostHog, or Google Optimize to validate hypotheses and quantify improvements across UX and funnel flows.
▶ Heatmaps, scroll tracking & session recordings –Using tools like Hotjar and PostHog to identify drop-off points, friction zones, and lost intent across devices and journeys.
▶ Form & checkout process optimization – Streamlining interactions and reducing abandonment by optimizing copy, field logic, micro-interactions, and performance barriers.
I build lead systems that don’t just capture, they convert. From gated content to multi-touch nurture flows, I connect every funnel stage to revenue by aligning strategy, tracking, and experience. My approach turns disjointed forms and fragmented lead flows into streamlined, CRM-aligned engines that drive pipeline velocity and scale predictably.
Core System Components:
▶ Lead magnet campaigns & inbound funnels –Designing high-converting gated content and opt-in strategies that align with user intent and sales goals.
▶ CRM-integrated lead tracking – Mapping journeys from first touch to close with attribution-safe data flows between front-end capture and back-end CRM systems.
▶ Funnel analytics & performance tuning – Auditing each stage of the funnel to surface drop-offs, test improvements, and unlock hidden conversion opportunities.
I build and optimize websites that do more than look good, they perform. From SEO-ready site architecture to analytics-integrated forms and conversion-tuned UX, I ensure every element is aligned with growth. Whether it’s Webflow, WordPress, or a hybrid tech stack, I turn your website into a scalable, trackable, lead-generating machine.
Core System Components:
▶ Webflow & WordPress optimizations – Improving performance, crawlability, and UX structure with technical SEO, clean CMS logic, and fast-loading assets.
▶ Advanced tracking & automation setups – Implementing precise event tracking and native integrations that tie user actions to marketing workflows and analytics.
▶ Conversion-driven UX improvements – Refining navigation, CTAs, and lead capture touchpoints to increase flow efficiency and reduce friction.
I design acquisition systems built for the complexity of Web3, aligning paid channels, search intent, onboarding, and developer traction into compliant, performance-driven funnels. Whether it’s driving token adoption or structuring user journeys across L2s, dApps, or security ecosystems, I architect growth programs that are measurable, scalable, and made for technical audiences.
Core System Components:
▶ Crypto-native ad networks & paid acquisition – Performance-focused campaigns across Brave, Coinzilla, TradingView, and blockchain-native platforms, with advanced tracking and fraud prevention built in.
▶ SEO & content for Web3 projects – Ranking for developer-intent, protocol-specific, and industry-trusted search terms using structured content architecture and entity-based optimization.
▶ Developer & user acquisition strategies – Building adoption flows across onboarding, docs, lead capture, and retention, tailored to technical personas and product lifecycles.
I build analytics systems that surface what truly matters, performance clarity, revenue attribution, and forward-looking growth signals. My work connects fragmented data across tools, devices, and campaigns into one source of truth for decision-makers. Whether it’s predictive modeling, advanced attribution, or automated reporting, I make data trustworthy and business-relevant.
Core System Components:
▶ Automated data pipelines – Connecting GA4, PostHog, Keitaro, and custom BI tools into clean, query-ready datasets for unified reporting.
▶ Cross-device tracking & advanced attribution – Revealing the true impact of marketing and product actions across journeys, touchpoints, and platforms.
▶ Automated reporting & business intelligence – Building dashboards and alert systems that give leadership visibility into what’s working, what’s stalling, and where to double down.
I build retention engines that go beyond email drips and dashboard nudges, combining behavioral insight, user flow optimization, and lifecycle automation to drive long-term engagement and revenue expansion. My approach helps product, growth, and data teams unify around one goal: turning users into power users.
Core System Components:
▶ Product analytics & user behavior insights – Using PostHog, GA4, and cohort analysis to uncover drop-off patterns, aha moments, and growth levers inside the product.
▶ Retention-focused lifecycle automation – Designing post-signup workflows, re-engagement sequences, and in-product triggers to improve activation and reduce churn.
▶ Experimentation & user journey optimization – Testing onboarding flows, conversion paths, and engagement loops to increase value delivery and habit formation.
I don’t just strategize — I execute, optimize, and scale systems that drive real business outcomes. From data infrastructure to acquisition to lifecycle automation, I bring structure to chaos, clarity to metrics, and performance to every growth layer. My approach eliminates guesswork and transforms marketing from a cost center into a scalable, revenue-aligned engine.
Core System Principles:
▶ Full-stack growth systems – Connecting strategy to execution across data, paid media, automation, content, and analytics.
▶ Scaling high-performance marketing operations – Removing friction, fixing inefficiencies, and building repeatable systems that scale with the business.
▶ Focused on measurable revenue outcomes – Making sure every action drives pipeline, retention, or expansion, not just traffic or vanity KPIs.
Companies That Have Trusted My Expertise
From the Blog
Below, you’ll find a selection of my blog posts, written under Crypto Mum, where I simplify complex marketing, tech, and crypto concepts for a female audience. This blog is where I break down high-level strategies into clear, practical insights—making advanced topics more accessible without losing depth.
