
About Me
My Stack
This selection represents just a portion of my technical expertise. For each category, I'm proficient with multiple alternatives beyond what's displayed here. I've highlighted the most recognized platforms for reference, but my implementation skills extend across numerous tools in analytics, automation, acquisition, and optimization—adapting to whatever technology best serves your specific growth challenges. Hover to learn more.
High-Value Growth Services
As a hands-on executor at the forefront of growth innovation, I don't just strategize – I build and implement systems that consistently deliver industry-leading results. My technical depth and data-driven approach ensure that you achieve measurable outcomes where others have failed. Let's transform your growth challenges into structured, scalable systems that drive unprecedented business success.
I build highly accurate, scalable tracking ecosystems that give full visibility into marketing performance, attribution, and revenue impact. With expertise in server-side tracking, event-based analytics, and multi-touch attribution, I ensure that data flows seamlessly across platforms for real-time decision-making.
▶ GA4 & PostHog advanced tracking – Event-based measurement, predictive audiences, and privacy-first analytics
▶ Server-side GTM & custom data layers – Ensuring ad-blocker-resistant and first-party compliant tracking
▶ Multi-touch attribution models – Integrating Keitaro, Segment, and CRM systems for better revenue insights
I implement technical SEO strategies that go beyond rankings—structuring websites for long-term search visibility, traffic growth, and revenue generation. My expertise in site architecture, Core Web Vitals, and NLP-driven content ensures sustained organic performance in highly competitive markets.
▶ Technical SEO audits & fixes – Resolving indexation, crawl issues, and Core Web Vitals optimization
▶ Schema, structured data & NLP optimization – Boosting visibility for rich results and featured snippets
▶ Content strategy & optimization – Identifying high-value keyword gaps and improving rankings through strategic content improvements
I execute high-ROI paid campaigns built on granular audience segmentation, intelligent bidding strategies, and precise conversion tracking. My expertise in multi-channel paid acquisition, retargeting, and ad funnel optimization ensures scalable, cost-efficient growth across all digital platforms.
▶ Google Ads, Meta, LinkedIn & X Ads – Campaign setup, bidding strategies, and audience segmentation
▶ Crypto & Web3 advertising – Optimizing for Brave, Coinzilla, TradingView, and blockchain-native ad networks
▶ Landing page & conversion tracking alignment – Ensuring accurate attribution and funnel optimization
I design and implement fully automated marketing and CRM systems that maximize efficiency, personalization, and revenue impact. By integrating advanced lead scoring, segmentation, and sales enablement workflows, I streamline customer acquisition and lifecycle management.
▶ HubSpot, Customer.io & Zapier integrations – Automating lead nurturing, email triggers, and pipeline management
▶ Behavior-based automation – Setting up triggers based on user actions for better personalization
▶ Lead scoring & segmentation – Improving sales efficiency and targeting
I optimize conversion funnels and user experiences using data-backed experimentation and behavioral analytics. My approach combines advanced A/B testing, behavioral heatmaps, and real-time session tracking to increase engagement, retention, and revenue per visitor.
▶ A/B testing & performance experiments – Using VWO, Google Optimize, and analytics-based UX refinements
▶ Heatmaps, scroll tracking & session recordings – Diagnosing friction points and improving user journeys
▶ Form & checkout process optimization – Reducing drop-offs and increasing transaction rates
I build high-performance lead generation systems that capture, qualify, and convert the highest-value prospects. My expertise in data-driven inbound strategies, lead scoring, and funnel refinement ensures a predictable, scalable pipeline for sustained growth.
▶ Lead magnet campaigns & inbound funnels –Building high-converting gated content strategies
▶ CRM-integrated lead tracking – Ensuring accurate attribution from the first touch to conversion
▶ Funnel analytics & performance tuning – Reducing friction and improving conversion rates at each stage
I optimize and manage high-converting, technically robust websites that enhance SEO, speed, and user engagement. My deep expertise in Webflow, WordPress, and advanced tracking implementations ensures seamless marketing integration and maximum performance.
▶ Webflow & WordPress optimizations – Technical SEO, site speed improvements, and structured UX design
▶ Advanced tracking & automation setups – Ensuring precise data collection across all interactions
▶ Conversion-driven UX improvements – Refining CTAs, navigation, and lead capture strategies
I design and execute data-driven acquisition strategies for security, DeFi, and blockchain ecosystems, focusing on lead generation, user onboarding, and developer adoption. By leveraging crypto-native advertising, high-intent SEO, and precision targeting, I ensure scalable, compliant, and effective growth.
▶ Crypto-native ad networks & paid acquisition – Driving targeted traffic through Brave, Coinzilla, TradingView, and Web3-specific platforms
▶ SEO & content for Web3 projects – Ranking for high-intent, developer-focused, and industry-specific search terms
▶ Developer & user acquisition strategies – Structuring lead funnels, technical onboarding, and retention workflows to drive long-term adoption
I architect custom analytics and business intelligence dashboards that provide visibility into performance, revenue, and growth opportunities. My expertise in cross-device tracking, multi-touch attribution, and predictive modelling enables data-driven marketing optimization.
▶ Automated data pipelines – Integrating GA4, PostHog, Keitaro, and BI tools
▶ Cross-device tracking & advanced attribution – Mapping the true impact of marketing efforts
▶ Automated reporting & business intelligence – Providing executive-level insights on growth performance
I implement data-driven strategies that enhance user activation, engagement, and long-term retention. By optimizing user flows, behavioral triggers, and lifecycle automation, I ensure that growth is sustained beyond acquisition.
▶ Product analytics & user behavior insights – Identifying friction points and opportunities for expansion
▶ Retention-focused lifecycle automation – Creating workflows that increase activation and reduce churn
▶ Experimentation & user journey optimization – Testing and refining onboarding, conversion flows, and engagement loops
I train internal teams to execute advanced marketing strategies with the same precision and efficiency as top-tier agencies. My programs focus on hands-on execution, data-driven decision-making, and workflow automation to create self-sufficient growth teams.
▶ Workshops on paid ads, SEO, tracking, and automation – Hands-on, actionable learning
▶ Building internal marketing operations – Developing structured, scalable workflows
▶ Custom training programs – Tailored to business objectives and team skill levels
I don’t just strategize—I execute, optimize, and scale real-world growth systems that drive tangible business impact. From tracking infrastructure to revenue optimization, I implement scalable, high-performance marketing solutions.
▶ Full-stack growth systems – From tracking and automation to paid and organic execution
▶ Scaling high-performance marketing operations – Eliminating inefficiencies and optimizing resources
▶ Focused on measurable revenue outcomes – Ensuring marketing drives business growth, not just traffic
From the Blog
Below, you’ll find a selection of my blog posts, written under Crypto Mum, where I simplify complex marketing, tech, and crypto concepts for a female audience. This blog is where I break down high-level strategies into clear, practical insights—making advanced topics more accessible without losing depth.